John Logie's blog . . . core topics include rhetoric, internet studies, intellectual property, culture, politics.

Wednesday, August 02, 2006

MTV's 25th Birthday (CRAMPED)

I grew up in Grand Rapids, Michigan. Grand Rapids is so squarely midwestern that it serves as a test market for a LOT of products, and for this reason, GR got cable well before many other cities. For years, Manhattan was without cable while we in Grand Rapids were watching HBO movies. As a voracious musichead, I was really, really excited when MTV got up and running. I have a dim memory of excitedly watching the now-celebrated Buggles video, though I can't be sure whether I was watching as MTV launched or am projecting this memory backwards. What was great about the first year or two of MTV was that only the most outré acts were bothering to make videos at all, so the channel was remarkably eccentric and eclectic. One clear memory I had was of the first time I saw The Cramps' "Garbage Man" now YouTubed below. (NOTE: presented for purposes of comment/criticism according to section 107's articulation of Fair Use, but will remove promptly if contacted by the copyright holder.) The Cramps were entirely unlike anything I had seen or heard of at that point in my life. Yes, there were vague rumblings about "punk" slowly rippling through Grand Rapids, and kids would wear cut-off safety pins in their cheeks part of their Halloween costumes (no piercing required) but MTV delivered The Cramps' writhing, sordid garage sludge right into my living room. I sat slackjawed. This video seemed like an emanation from another planet. Lux, Ivy, and their crypt-kicking colleagues delivered a sharp "thwack" to my potentially narrow mind (BeatlesBeatlesBeatlesBeatlesBeatlesBeatlesStonesBeatlesBeatles) and I'm grateful to them, and to the channel (however since compromised) that shoved 'em in my face.

2 Comments:

Anonymous Anonymous said...

The only problem: MTV's done more damage to the free exchange of musical ideas in the last 20 years than it did good in the first five. I agree, it was a needed shock to the system in the late 80's but once the media conglomerates got a sense of its power, all the remotely interesting artists were marginalized.

After chipping away for some time, Viacom has finally managed to marginalize music itself on MTV, in favor of dullardly 'reality' shows. Hopefully, royalties resulting from this evolution will prevent us from ever having to watch Ashton Kutcher act again. Unfortunately, it'll also prevent kids from ever having an MTV experience like you had.

2:05 PM

 
Anonymous Anonymous said...

The only problem: MTV's done more damage to the free exchange of musical ideas in the last 20 years than it did good in the first five. I agree, it was a needed shock to the system in the late 80's but once the media conglomerates got a sense of its power, all the remotely interesting artists were marginalized.

After chipping away for some time, Viacom has finally managed to marginalize music itself on MTV, in favor of dullardly 'reality' shows. Hopefully, royalties resulting from this evolution will prevent us from ever having to watch Ashton Kutcher act again. Unfortunately, it'll also prevent kids from ever having an MTV experience like you had.

2:06 PM

 

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